For more than 100 years, Michigan Farm Bureau has served as the voice of Michigan agriculture. A brand isn’t built over night but a century’s worth of focus, experience and passion can lead to something special.

The Michigan Farm Bureau Family of Companies shares that history, experience and passion and our brand is something we take seriously. The Farm Bureau brand serves as a visual and allows immediate recognition and credibility, sending a clear message of integrity, reliability and service. This identity carries across all branches of the Farm Bureau Family, from Farm Bureau Insurance to Michigan Farm Bureau to associated County Farm Bureaus.